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The Century of the Selfchevron_right
S01E01: Happiness MachinesThe story of the relationship between Sigmund Freud and his American nephew, Edward Bernays. Bernays invented the public relations profession in the 1920s and was the first person to take Freud's ideas to manipulate the masses. He showed American corporations how they could make people want things they didn't need by systematically linking mass-produced goods to their unconscious desires.
Genres:
Air Date:
Mar 17, 2002
Runtime:
58 minutes
Casts:
Adam Curtis, Anne Bernays, Martin Bergmann, Robert Reich, Edward L. Bernays, Sigmund Freud, Anna Freud, Wilhelm Reich, Tony Blair, Margaret Thatcher, Bill Clinton, Ronald Reagan
