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S20E04: Advertising Water

The candidates must tap into the bottled water market to create a TV advertisement and a social media campaign, but watered-down branding and wishy-washy ads mean a candidate is filtered out.

Genres:

Air Date:

Feb 19, 2026

Runtime:

58 minutes

Production:

Talkback , Mark Burnett Productions , Talkback Thames , Boundless , United Artists Media Group , MGM Television

Casts:

Lord Alan Sugar, Mark Halliley, Karren Brady, Tim Campbell

The Apprentice

Shop till you drop

The Harrods' sales

Art with a capital F

Advertising executives

Apprentice Celebrities

Apprentice Interviews

The Apprentice: Tim in the Firing Line

Buying the Tyre

A Hundred Chickens

The Amsair Card

Second-Hand Cars

Selling in Topshop

Selling to the Trade

Start-up Service

Fish, Lips and Horses

The Sausage Saga

The 97 Pence Victory

Brand-a-trainer

Cooking with Gas

Mid-Series Sales

Yours Truly, Angry Mob

Re-inventing the Wheel

A Hungry Business

Survival of the Fittest

The Advertising Challenge

Bric-a-Brac Race

Beach Accessory

Selling to Trade

Discount Buying

Why I Fired Them

£250 Business Start Up

Mobile Phone Application

Discount Buying for the Savoy

Beauty Treatments

Create, Brand and Launch a Pet Food

Freemium Magazine Launch

Fast Food Chain

How To Get Hired

Week 1 - Blank Canvas

Week 2 - Household Gadget

Week 3 - Condiments

Week 4 - Junk Shops

Week 5 - Keep Fit

Week 6 - Street Food

Week 7 - Flip It in Essex

Week 8 - Street Art

Week 9 - English Bubbles

Week 10 - Discount Dealing

Week 11 - Affordable Luxury

Why I Fired Them

Week 12 - The Final - Interviews

Week 1: Container

Why I Fired Them

The Final and You're Hired

Ten Years of Selling

Wearable Technology

Online Video Channel

Advertising - New York

Ten Years of Discount Buying

Premium Pudding

Why I Fired Them

The Final and You're Hired

Advertising - Cactus Shampoo

Cross-Channel Discount Buying

Children's Book

Property Agents

Why I fired them

The Final and You're Hired

Advertising - Jeans

Corporate Candy

Cycling Crowdfunding

Discount Buying

London Landmarks

Virtual Reality Game

Why I Fired Them

Lord Sugar's Birthday

Advertising - Cars

Why I Fired Them

Bodybuilding Expo

Airline Advertising

Urban Gardening

Christmas Chocolate

Why I Fired Them

Oxford and Cambridge Discount Buying

Finland Advertising

Why I Fired Them

Non-Alcoholic Drinks

Why I Fired Them

Antigua Tourism

Brighton Discount Buying

Electric Motorbike Advertising

Dubai Corporate Hospitality

Children's Lunchbox and App

Immersive Event

Children’s Story

Advertising Water

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